Why Your eCommerce Business Needs Odoo Integration To Scale And Grow
Posted By : Priyansha Singh | 15-Feb-2023
Understanding The Significance Of Odoo Integration For Your Business
Odoo is a one-stop solution for diverse eCommerce needs. Unlike other ERPs, it allows users to monitor and manage all sorts of business aspects such as sales, purchases, HR management, website management, appointment scheduling, inventory management, and more.
The global market space once occupied by conventional retail businesses has been profoundly replaced by ever-increasing & technically advanced eCommerce brands. eCommerce and dropshipping facilities are two of the most sought-after trends of the time and the number of on-site retail visitors is on a gradual decline.
For instance, let’s take brick-and-mortar business into consideration. While not obsolete, recent technological advancements in the eCommerce industry have shown us that people prefer to shop online rather than in-person. If this isn’t clear, think about how the COVID-19 pandemic has forced people to shift from traditional shopping sources to more digital ones including platforms like Amazon and branded eCommerce websites. Therefore, it is imperative for businesses to build engaging and feature-rich online shopping platforms – either from scratch or integrate new-age technologies with all-in-one solutions. To achieve that, choose from a host of integrations available in the market today, however, when it comes to providing unparalleled shopping experiences to customers, Oodoo integration is the ultimate preference.
In this blog, we will elucidate the benefits of integrating Odoo and explain why it can be the best investment to establish, grow, and scale your online presence.
Why Choose Odoo For Your eCommerce Platform Among Many?
- A Complete Package With An Expansive Suite Of Functionalities
Odoo ERP is a full-fledged and holistic package, equipped with principal solutions needed for handling and scaling a business including CRM, project management, sales, inventory & warehouse management, financial management, logistics, manufacturing, and more. With more than a thousand modules available on the cloud as well as on-premises, Odoo integration provides an ended-to-end software system that enables you to manage and optimize your entire e-store from a single location.
Be it your customers, orders, inventory, shipping, payment, tracking, or any other related dynamic functionality, Odoo ERP integration aids in managing every task through a single solution. Therefore, it completely eliminates the need for maintaining disparate third-party wares for every single module. Moreover, the integration also helps in maintaining a common inventory for all by supporting multiple store management through a single software.
2. Efficient Product & Inventory Management
The most crucial aspect of any eCommerce store is product display. In general, a customer gets attracted to a product on the basis of the display image, description, and product price display. Odoo is undoubtedly one of the most capable ERP integration, enabling you to efficiently manage the products in the most interactive and eye-grabbing manner in the online store. In addition to this, it helps update the product catalog and add new products on time. Removing and editing commodities that are out of stock and offering insights into the number of products available is also possible with Odoo. Since this integration can be seamlessly added to any eCommerce platform, it also helps in comprehensive stock management.
3. Manage Customer Details
Manage an efficient customer database and track their purchase and search history with Odoo eCommerce integration. With it, you can easily trace the details including their wishlist items, products in the cart, buying records, and more with ERP support. Furthermore, Odoo supports sending notifications or alerts to customers regarding sales, new additions, or recommendations of any item of their choice. It also helps in managing and optimizing customer segments for marketing campaigns.
4. Break Data Silos To Gain More Visibility Across Your Business
If we look closely, siloed data is undoubtedly one of the major challenges that stand in the way of growth for any eCommerce brand. Subsequently, it prevents you from gaining a unified view of your experiential and operational data which is pivotal to expediting your marketing strategy and scalability. With Odoo eCommerce integration, neither do you need to manually enter data into your system nor do you require to look into multiple data departments/sources.
5. Flexible & Secure Payment Options
When it comes to embracing and integrating a digital payment system, the convenience and accessibility of customers come first. Therefore, it is essential to embrace a payment type that is both compatible with various OS, devices, and platforms as well as preferable by your customers. Integrating Odoo ERP into your eCommerce platform helps you gain trust and flexibility with various payment methods. It enables you to integrate some of the most renowned payment gateways such as PayPal, Stripe, Ogone, Authorize.net, Buckaroo, and more. You can also customize payment systems through modules that are most suitable for your online store.
6. Shipping Integration
Odoo ERP can be seamlessly integrated with popular third-party global shipping partners like DHL, FedEx, UPS, ShippingEasy, USPS, and more through APIs. Furthermore, the Odoo eCommerce module enables businesses to use add-on connectors to track orders and manage shipping activities from the ERP itself. It ultimately facilitates order fulfillment and real-time tracking of data.
Looking For eCommerce Development Services For Your Business?
At Oodles Technologies, we provide end-to-end eCommerce development solutions to global businesses, enabling them to navigate and overcome complex operational challenges. With multi-year experience in the industry, we provide in-depth assistance to startups, entrepreneurs, and SMBs to build, launch, and grow their businesses with highly-engaging and responsive online stores. As an established eCommerce development company, we have profound expertise in the latest technologies including Odoo, Magento, Shopify, WooCommerce, and more. With a team of seasoned eCommerce developers, we help you choose the right tech stack in accordance with your business needs and industry standards. If you want to build robust, scalable, recur, and feature-rich online stores for your business, feel free to contact us. Our experts will get back to you within 24 hours.