Top 4 CRM Features To Implement In Your OTT Business

Posted By : Priyansha Singh | 16-Sep-2022

Best CRM Features To Add To Your OTT Platform


For any OTT business, subscribers and total user base are its lifeblood. Acquiring new subscribers, marketing to prospective customers, analyzing performance, reducing churn, processing payments, and customer support are at the core of an OTT operation. 


While there are hundreds of CRM software readily available in the market today, it is imperative to know which features and functionalities will work best for your business. Moreover, in order to maximize efficiency and have a seamless user experience right from registration and billing to middleware integration and helpdesk support, custom CRM software specifically designed for the OTT platform is the sole recipe for success.


In this blog, we have mentioned the top 4 CRM features that have proven to be exceedingly exceptional when it comes to CRM software development for OTT platforms from the ground up. So, let’s get started.

CRM software for OTT

Why custom CRM software development is crucial for your OTT platform?


CRM or customer relationship management software helps in managing and automating the customer lifecycle for sales & marketing, performance management, and subscription management. CRM software typically consolidates critical user details into a single repository. It enables businesses to better organize and manage customer relationships, automate common operational processes, and provides tools & analytics for monitoring the productivity and performance of the platform. 


A custom-built CRM software for OTT businesses also integrates organizational processes across marketing & sales and customer service with pivotal features and functionalities that can strategically serve as key initiatives across various departments. Here are some of the most commonly implemented CRM attributes:


  • Contact management
  • Lead management
  • Interaction tracking
  • Document management
  • Email integration
  • Pipeline management
  • Proposal/Quotes management
  • Workflow automation
  • Sales forecasting
  • Reporting/analytics
  • Activity & task management
  • AI-enabled data processing


4 Best CRM features to implement in your OTT platform


  1. Analytics


Powerful analytics allows OTT businesses to gain deeper insights into how their platforms are performing. It furnishes big-picture issues such as gauging the overall efficiency of the sales pipeline or identifying where the potentials churn the maximum. 


  • Actionable insights for everyone: Powerful CRM analytics enables businesses to make data-driven decisions – a key to success.
  • Slice and dice data: Discover new data trends to formulate a holistic view of your tasks, quotes, leads, and much more.
  • Share & export: Export reports and useful information in a multitude of formats and file types such as Excel and PDF.
  • Advanced filters: Dynamic search and filters allow for effective and quick sifting of data – powerful drill-down abilities.
  • Templates for easy analysis: You can select from predefined templates of various chart types. 


Also Read: Increase Business Revenue With These OTT Monetization Models


  1. Subscription management


OTT CRM can be used to extend individual and custom-tailored subscription packages & bundles with add-on services and promotional offers while offering exceptional after-sales support to customers. Apart from that, CRM software can also be used for handling payment lifecycles for powerful subscription management including a plethora of related tasks such as:


  • Easy management of customer subscriptions
  • Streamlined customer acquisition
  • Global billing customization and automation
  • Rich subscription and user data metrics/analytics
  • Accepting and securely processing global payments


Moreover, if you are looking for CRM services that turn potential customers into real ones, free subscriptions and trials are consequential for getting the ball rolling in acquiring a new customer base. In this context, trial automation is incessantly one of the most vital features that any CRM software can have. You also need to have other crucial attributes such as:


  • Trial extensions
  • Trial automation
  • Trial-ending reminders with payment URLs
  • Easy & quick integration with payment gateways/processing
  • Hassle-free and easy-to-create custom checkout page


  1. Sales automation


The sales automation feature enables you to automate repetitive, manual tasks, augment productivity, and streamline work & operations. In addition to this, it can prove extremely useful in freeing up time so the sales department can focus on strategic, more meaningful tasks, and winning deals. 


Customized automation functionality for OTT platform development can help with tasks such as:


  • Account management
  • Contact management
  • Lead management
  • Deal management
  • Trial management


It can also help in day-to-day and mundane tasks like:


  • Tracking contacts
  • Sending emails
  • Scheduling appointments
  • Updating sales opportunities


  1. Customer care and support


Well-managed customer care and support are the linchpins of a successful OTT operation. Creating an integrated solution with a robust ticketing system that efficaciously tracks issues, creates resolutions, generates trouble tickets, and evaluates the efficacy of the business is the key to smooth operations. 


An automated helpdesk and customer support system enhances sales productivity, builds loyal users, and keeps subscribers happy. Nevertheless, a context-aware helpdesk holds the potential to transform the overall customer service experience.


Looking for CRM software development services for your OTT business?


If you are planning to architect a scalable OTT platform, custom-built CRM software is the smart way to go. At Oodles Technologies, we provide a comprehensive range of CRM services specifically designed for enterprises across a myriad of industries. We offer powerful and robust solutions for controlling subscriber management, monitoring payments & sales, facilitating seamless operations, enabling marketing automation, and agent sales performance. As an established OTT platform development company, we assist enterprises to harness the power of best-in-class CRM software design and development to maximize the performance of their OTT site. Our team of seasoned OTT developers and CRM professionals help in constructing a well-defined structure for customer issues and resolutions in order to minimize churn, make sale operations more efficient & effective, and create happy customer-based relationships. Through custom CRM software for OTT business, we also aid in analyzing data and gaining actionable insights into the business for tangible results and success. If you are looking for custom CRM software development solutions for your OTT platform, feel free to drop us a line. Our experts will get back to you within 24 hours. 


About Author

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Priyansha Singh

Priyansha is a talented Content Writer with a strong command of her craft. She has honed her skills in SEO content writing, technical writing, and research, making her a versatile writer. She excels in creating high-quality content that is optimized for search engines, ensuring maximum visibility. She is also adept at producing clear and concise technical documentation tailored to various audiences. Her extensive experience across different industries has given her a deep understanding of technical concepts, allowing her to convey complex information in a reader-friendly manner. Her meticulous attention to detail ensures that her content is accurate and free of errors. She has successfully contributed to a wide range of projects, including NitroEX, Precise Lighting, Alneli, Extra Property, Flink, Blue Ribbon Technologies, CJCPA, Script TV, Poly 186, and Do It All Steel. Priyansha's collaborative nature shines through as she works seamlessly with digital marketers and designers, creating engaging and informative content that meets project goals and deadlines.

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