How AR and VR Have Become A Success Driver Amid COVID19 and Beyond

Posted By : Priyansha Singh | 17-Jun-2021


How AR and VR is a Success Driver During COVID-19 and beyond?

The pandemic of COVID-19 has had a massive influence on the worldwide corporate sector. Many nations have enacted different lockdowns in recent months, drastically restricting the methods in which enterprises may conduct business and, in many cases, halting operations. As we shift to a "new normal" and beyond, this crisis is likely to have an enduring influence in the months ahead.

Applications of AR and VR might help us overcome the isolation of COVID-19 lockdowns, from facilitating online learning to allowing access to cultural events and experiences. With so many of us at home due to a worldwide pandemic, AR and VR app development services can be used to turn our immediate surroundings into learning and workspace by superimposing and integrating digital data into our physical environment.

The increased use of digital technologies to facilitate several activities, including online shopping, digital and contactless payments, remote working, online education, telehealth, and entertainment, has resulted from the constraints imposed on both individuals and companies. The availability of "digital-ready" infrastructure and services is critical to the ability to support these activities.

In this article, we'll explore how Augmented Reality (AR) can help mitigate societal and business impacts while maintaining business continuity during a pandemic.

AR VR app development
How AR and VR are Transforming Industries?

The appeal of augmented and virtual reality for businesses is that it improves a wide range of enterprise processes, including product conception, design, manufacturing, warehousing, fleet management, marketing, service, and retail. The future revolutions in ultra-wideband 5G and multi-access edge computing (MEC), which could be important enablers of applications that require high performance and low latency, will drive—and be driven by—AR and VR applications development.

Here are just a few of the many ways that these new technologies will assist businesses.

Also Read: Exploring The Potential of Extended Reality in Education and Learning Sector
Communications and collaboration

As business communication becomes more visual, AR and VR bring data to life, allowing everyone to engage in immersive data communication experiences. This is especially true for describing or visualizing proposed buildings, automobiles, and other non-built items or things. Prototypes come in a variety of sizes, colors, and configurations, and can be inspected from any angle.

Customer experience

AR applications or in-store experiences allow potential buyers to virtually engage with things while learning about them in a fun and engaging way. They can even let shoppers "try on" clothing or accessories without physically doing so. Consumers like to engage with companies when purchasing is transformed into entertaining theme parks thanks to enhanced visualization. In the real estate sector, prospective purchasers can visit homes before they are even built.


AR, VR, and 5G are ushering in a healthcare revolution, allowing for virtual medical visits and even non-invasive exploratory surgical options. Virtual reality is great for surgeon training because it simulates the feeling and sensation of life-or-death surgery without putting an actual patient in danger. It has also been demonstrated to assist children with autism in acclimating to new situations they may experience after they leave the protection of their school.

Banking, Financial Services and Insurance (BFSI)

Banking and financial organizations have benefited from AR/VR application development services since they have enabled them to build immersive consumer experiences. Virtual reality can be used to build a virtual digital bank branch. By offering image-based product overviews and prices, AR-enabled banking apps may stimulate digital payments.

Field and remote service

The fundamental application of enterprise AR is in the realm of remote assistance. When it comes to emergency situations, hazardous materials handling, and operating heavy trucks, among other things. AR and VR might offer training in a safe, realistic environment, as well as powering hands-free navigation and service applications.

The ability to call up hands-free contextual instructions and information during service calls might assist employees in remote service and boost efficiency.


AR and VR applications on the manufacturing floor and in the field can enable detailed data that can improve safety, minimize downtime, and enhance job quality.

Final Thoughts

To summarise, innovative technologies such as artificial intelligence (AI), big data, cloud, and augmented reality (AR/VR) are assisting businesses in their fight against COVID-19 and improving productivity and operational efficiency. Businesses have begun to invest in these technologies, with varying degrees of caution, in order to maintain company continuity.

Embark on your journey of immersive solutions in your enterprise with our AR/VR app development services. To discuss your requirements, drop us a line.


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About Author

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Priyansha Singh

Her expertise lies in creating insightful and engaging content for the readers and has worked on multiple projects such as Blockchain, IT, Marketing, Home Decor, AI, and many more. She is a trained pianist, painter, and an avid reader.

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