Why Streaming App Security Is Crucial For OTT Service Providers

Why Streaming App Security Is Crucial For OTT Service Providers

The progression and improvement in network connectivity and data streaming speed over the past decade have fuelled a surge in demand for high-quality digital media content. Grabbing the opportunities, established and new online streaming services gradually took over traditional TV broadcasting operators’ domination of the entertainment sector by providing increased flexibility in terms of pricing, how viewers can access and watch the content.

However, after the Covid-19 pandemic hit, it significantly affected business operations all across the globe. With at-home orders in effect worldwide, OTT (over-the-top) streaming services catapulted several years ahead in terms of market dominance and adoption. Video and mobile streaming applications witnessed a massive rise in development and digital media giants dipped their toes in the vast ocean of entertainment and online media streaming. In this article, we will discuss why streaming application security is essential for OTT service providers. 

The Importance of Streaming App Security For OTT Solutions

Streaming applications hold valuable information and assets including personal data, payment details, and proprietary technologies that make lucrative targets for cybercriminals. Insufficient and obsolete streaming app security can directly impact the overall revenue generated by OTT service providers. Hackers may bypass the crucial authentication protocols to directly access premium services for free, publish clone apps, or interfere with ad revenue streams that lure away potential online customers. Consequences that are less tangible have the potential to cause even more havoc. Duplicate apps that inculcate malicious codes can viably damage brand reputation to a massive extent. Hijackers can make use of app vulnerabilities to gain access to your internal networks and servers, ultimately spreading throughout organizational systems. Let’s take a look at how you can protect your OTT streaming applications and services.

Content Security Compliance

Content creators and owners issue security mandates or a robust framework that media distributors must follow. This is where DRM or Digital Rights Management technology comes into play. However, as streaming apps security and content piracy continues to plague the industry, these general streaming app security guidelines are bound to tighten. Necessarily, broader application security measures such as environmental checks and code obfuscation are being used to complement DRM attributes. 

How To Safeguard Your OTT Streaming App

The overall security of an OTT streaming app development may be sidelined while you only focus on DRM. However, the development and security team puts more effort into the network and system security. Nevertheless, there is always a way to inculcate app protection without entirely disrupting the application build cycle. 

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In application shielding, also referred to as app protection, the developer implements layers of security and protection into the app code that makes it resistant to cyber threats or hacking attempts. The approach mitigates security gaps in the streaming app itself, enabling the end-to-end protection of streaming services and content. Exclusive in-app protection technologies truncate threats to streaming app security such as:

• Code tampering
• Reverse engineering
• Side-channel attacks
• Malware injection
• Encryption key extraction
• Data theft

How We Can Help?

At Oodles Technologies, our seasoned team of experts takes a multipronged approach to protect and defend streaming apps from attacks. With state-of-the-art technologies of securing codes for content protection, we truncate any vulnerabilities associated with streaming app security. The defense strategies that we follow include:

• Anti-debugging mechanisms, jailbreaking/ rooting detection, and other protections to prevent dynamic and static analysis
• Robust code obfuscation to put a halt on reverse engineering and secure sensitive information
• Integrity checkers to gauge and detect attempted code manipulation
• RASP or runtime application self-protection, which executes actions related to real-time defense in repose to detected malware and threats
• Keeping encryption keys safe and protected from exfiltration attempts and other side-channel attacks

The holistic streaming services and security that we provide enable OTT streaming to meet all the regulatory requirements set by enterprises and content creators. Our streaming app development solutions give you access to the international markets and high-end digital content that your prospective subscribers demand. If you wish to know more about our OTT streaming and app development services, connect with us.