Building Seamless Video Workflows Using AWS Media Services

Posted By : Anirudh Bhardwaj | 03-Apr-2020

Building Seamless Video Workflows Using AWS Media Services

Cloud technology is transforming the way businesses work and operate on a global scale. Cloud computing has paved the way for many industries to streamline their inbound/outbound processes and strengthen their IT infrastructure. One of the core benefits of cloud technology is that it enables enterprises to deliver engaging content to their customers or end-users. Cloud computing services are rapidly gaining traction in the video industry with several OTT companies availing the cloud benefits.


That being said, Amazon Web Services (AWS) is becoming a popular cloud platform that also provides 360-degree media streaming services. Labeled under the AWS umbrella, it provides a variety of pay-as-you-go services to facilitate seamless content delivery over the internet. AWS Media Services enable enterprises to accelerate the production and distribution of over-the-top content to deliver engaging video streaming experiences. 


Let’s explore how AWS Media Services enables enterprises to build and broadcast live/on-demand video workflows to reach a wider audience.


What Are AWS Media Services?

AWS Media Services provides managed cloud solutions to build and broadcast video workflows quickly and more efficiently. The platform enables OTT enterprises to create and process live and on-demand video streams in an intuitive cloud environment. It eliminates the process complexities and automatically scales the growing viewership. 


At Oodles, we use AWS Media Services to build, deploy, and manage cross-platform OTT applications for seamless content deliver across devices. Our development team is experienced in using AWS Elemental services to achieve complex video handling and content distribution tasks with ease. Let’s move further and explore the key features and benefits of using AWS Elemental.


Also read Strengthening Content Delivery Networks With AWS CloudFront


AWS Elemental: Features and Benefits

AWS Elemental combines the vast capabilities of the AWS cloud with the deep video expertise of AWS Media Services. It significantly improves the on-premise deployment of video workflows to deliver uninterrupted video streaming experiences across a wide range of devices. For example, AWS Elemental simplifies the processing of SDI video sources to broadcast live video over the secure channels. Similarly, it enables OTT service providers to integrate video processing operations with local storage resources. 


Below are the main services under the AWS Elemental media suite:



AWS Elemental MediaPackage is a content orchestration service that prepares the audio/video content for a secure delivery over the internet. It incorporates Digital Rights Management (DRM) techniques to protect your media content while in-transit. AWS MediaPackage improves the viewing experience of the end-users with features like autoscaling, cross-platform compatibility, and multi-format support. 



MediaConnect is a content transport service from AWS Elemental that provides a secure way to broadcast live video streams into the cloud. The audio/video content is further replicated, processed and shared over the content distribution channels to reach the target audience. Unlike the satellite and fiber networks, MediaConnect ensures a secure delivery of content over the public internet or via AWS Direct. 



AWS Elemental MediaConvert is a file-based video transcoding service that provides advanced media handling capabilities through a simple web interface. It enables OTT enterprises to create video-on-demand (VOD) streams for seamless broadcast over the secure distribution channels. MediaConvert provides multiscreen delivery with better scalability to deliver engaging viewing experiences to the growing userbase. In addition, it eliminates the complexities of developing a standalone video processing infrastructure.



As the name suggests, MediaStore is a fully managed storage service from AWS elemental to securely store audio/video content. The content in MediaStore is easily retrievable and can be optimized for various content distribution requirements. In a nutshell, it provides a cost-effective cloud media storage solution and aids in uninterrupted delivery of live video streams. 



MediaLive is a live video processing and broadcast service that lets you create and broadcast high-quality videos over the internet. It processes the live video streams in real-time and compress them for distribution over the channels with minimal quality disruptions. It further encrypts the content with an effective encoding technique before broadcasting it over the internet.  


You may also be interested in reading Creating and Launching Amazon EC2 Instances


Kinesis Video Streams

Amazon Kinesis is a fully-managed AWS service that enables you to stream live videos from devices connected to the AWS cloud. The service automatically scales the application infrastructure to facilitate uninterrupted streaming across a wide range of devices in real time. It ensures enterprise-grade data security by reliably storing, encrypting, and indexing the media content which is easily accessible through intuitive APIs. 


Closing Remarks

One of the main benefits of availing AWS Media Services is the integration support for a wide range of Amazon Web Services. Besides, you can integrate with several third-party applications for media storage, content management, and monetization. The pay-as-you-go pricing scheme incorporated by Amazon makes these services cost-effective and budget-friendly. 


Avail Our 360-degree AWS Enterprise Cloud Solutions

We are an experienced AWS development company that provides full-scale AWS business app solutions for small to medium enterprises (SMEs). Our development team is skilled at using the latest AWS technologies and cloud computing tools to strengthen enterprise infrastructure and streamline operations. We are experienced in using AWS media services to provide high-quality OTT app development and content management solutions to our clients.

About Author

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Anirudh Bhardwaj

Anirudh is a Content Strategist and Marketing Specialist who possess strong analytical skills and problem solving capabilities to tackle complex project tasks. Having considerable experience in the technology industry, he produces and proofreads insightful content on next-gen technologies like AI, blockchain, ERP, big data, IoT, and immersive AR/VR technologies. In addition to formulating content strategies for successful project execution, he has got ample experience in handling WordPress/PHP-based projects (delivering from scratch with UI/UX design, content, SEO, and quality assurance). Anirudh is proficient at using popular website tools like GTmetrix, Pagespeed Insights, ahrefs, GA3/GA4, Google Search Console, ChatGPT, Jira, Trello, Postman (API testing), and many more. Talking about the professional experience, he has worked on a range of projects including Wethio Blockchain, BlocEdu, NowCast, IT Savanna, Canine Concepts UK, and more.

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