Reshaping The Future With Augmented Reality Technology

Posted By : Abhinav Srivastava | 04-Dec-2020

As of May 2019, the installed user base for AR-supporting mobile devices reached 1.5 billion.

 

Augmented Reality Trends

 

We can only imagine the level of growth augmented reality technology will experience in the coming years. However, we still try to put together a few AR trends we can witness shortly or maybe already experiencing. Do check out.

 

Mobile AR

 

Apple and Google launched ARKit and ARCore software development kits (SDKs) to provide native APIs for essential AR features like motion tracking, light estimation, environmental understanding. ARKit and ARCore democratized the mobile AR app creation as more and more applications can now deliver AR experiences. Both these platforms are revolutionizing user experiences across the globe. As you can see in the below image, the combined total number of AR-enabled devices breached the 1 billion mark last year and is growing at a brisk pace. 

 

Source: Mobidev

 

As new mobile devices continue to hit the market, people will experience more augmented reality up and close.

 

AR In Shopping

 

Since augmented reality aims at creating an immersive experience for the users by augmenting their surroundings, shopping is one area that is benefitting immensely from it. A Gartner report says that by 2020, at least 100 million users would use AR-enabled shopping technologies. Given the fact that people would love to have real-time imagery of how the product will look, AR-enabled devices are redefining the way people shop. The try-before-you-buy concept had its presence in the retail world, but more mature and robust technologies like AR are redefining it. 

 

A 2018 BRP report says that 50% of consumers would prefer to buy from retailers that offer virtual or augmented reality. Also, 32% of retailers would introduce AR VR in their stores in the next three years. Several apparel retailers are already providing virtual fitting rooms, using smart mirror technologies that scan RFID tags to provide recommendations to customers. 

 

At Oodles, we have an in-depth knowledge of reality technologies to enhance your retail business operations by conceptualizing and developing user-centric applications. 

 

AR In Navigation

 

Indoor navigation is one of the most popular use cases of AR. Since ARCore and ARKit are empowering mobile devices with augmented reality feature, navigation in closed spaces such as hospitals, shopping malls, airports, etc., are now possible. Till now, people have used maps to navigate in the outdoors. Also, Google dropped its beta version of AR walking direction features for AR-compatible Android and iOS devices a while ago. 

 

However, AR-enabled on-campus navigation is powering a new wave of innovation as it lets people experience AR daily. Users can simply take out their phones, point their cameras, and see the information about their surroundings in real-time. Seamless and immersive navigation possibilities will surely be the upcoming trend in AR.

 

Oodles Technologies has the potential to develop location-based AR apps that can deliver an interactive experience whether on streets or in closed spaces.

 

AR In Enterprise Solutions

 

Military, healthcare, and enterprise solutions are observing the progressing use of AR combined with smart glasses and headsets. The day-to-day business operations in these sectors are deploying augmented reality technology to unravel new opportunities. In the US, its territorial army has awarded a $480mn contract to Microsoft as its indigenous product HoloLens 2 is striking the right balance between processing power, wearability, and battery life.

 

An estimate in a Forrester report says around 14 million workers could use smart glasses regularly on their jobs by 2025. The fact that AR can help companies streamline processes such as training and self-learning directly from manuals. Another example is where Walmart is running pilot programs to train workers using mixed reality. Workers can learn about safety issues and compliance in mixed-reality environments. Thus, getting a better sense and understanding of real-world problems. 

 

At Oodles, we are well-equipped to develop business AR apps that can reinvent the traditional mode of operations.

 

Final Thoughts

 

The diverse nature of AR applications is contributing to its growth for the coming 5 to 6 years. Since work-at-home is the new norm, remote assistance through AR is also coming into the picture. Companies such as Microsoft and Cisco are already testing their versions of video calling where holographic representations of participants will be there. The future looks bright if we talk about AR. 



 


 

Why Choose Oodles As An Augmented Reality Company?

 

Our AR application development services enhance user experiences across devices by combining the virtual and real-world elements. We are skilled at using advanced AR/VR development tools and agile methodologies to build immersive applications that benefit individuals and businesses alike.

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Abhinav Srivastava

Abhinav is an avid reader which helps him in creating quality content. Doing extensive research to get in-depth idea about the topics allows him to write with efficiency. He loves completing his work in time. He is also a big sports enthusiast.

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