Improving Food Packaging Processes With Augmented Reality
Posted By : Anirudh Bhardwaj | 24-Dec-2019
Augmented Reality (AR) has been through significant advancements over the years. The technology is enabling businesses to achieve digital transformation and improve their customer service through effective user engagement strategies. However, a majority of businesses are unaware of the fact that this immersive technology can strengthen their marketing strategies. That being said, the Food and Beverage (F&B) industry can significantly improve customer services through augmented reality app development in food packaging.
Several F&B brands are already using AR techniques to engage their customers who have purchased a packed food product. It enables customers to know specific details about a food product in a fun way through AR. This blog post sheds light on different ways that F&B companies can use AR-based packaging to engage their customers.
Adding Virtual Elements To Food Packets
As of today, most of the F&B companies provide limited information on food packets. Besides, a majority of customers don’t even read half of it because of several reasons. First of all, the information printed on food packets includes miniscule sequences of text which are barely readable. Another reason is that no one wants to spend more than a few minutes on reading information about a food product that they are going to buy anyway.
Adding virtual elements to food packets is an effective way to engage customers, attract potential buyers, and double down the sales. AR technology enables F&B brands to provide additional information to customers about a particular food item. You may have come across several advertisements in newspapers where scanning barcodes with a dedicated mobile app unlocks exciting deals. It’s augmented reality in action.
Providing similar barcodes on food packets will enable customers to know additional facts about a product like it’s nutritional value or health benefits. F&B companies can also use AR techniques to promote their upcoming product or provide exclusive deals and offers.
Improved Customer Loyalty
Building customer relations is an essential element of a successful business development strategy. That being said, several F&B brands are using AR techniques to strengthen their marketing strategies. AR app development services enable these brands to augment their customer retention efforts, attract new customers, and build customer loyalty. According to Groove’s statistical, your existing customer is 14 times more likely to make a purchase than a new customer. Besides, acquiring a new customer is up to 25 times more expensive than retaining an existing customer. It is, therefore, essential to give extra attention to your customer retention efforts. That being said, using AR labels in product packaging gives you a competitive edge and lead to increased customer engagement and retention.
Improved In-Store Experiences
With the increasing popularity of online shopping, brick-and-mortar retailers are left with little options to drive visitors to their stores. These apps enable retailers to pull in their existing customers to stores and build customer loyalty. The AR-powered retail store apps include features like product information, in-store navigation, immersive virtual assistant, and real-time notifications. Retail brands can also use these apps to run customer loyalty programs or introduce reward mechanisms for their mutual benefit.
Other Perks of Implementing AR In F&B
The main benefits of implementing AR techniques in business applications are reduced costs, faster deployment, easy accessibility, and effective marketing strategies. Above all, the use of augmented reality enables F&B companies to strengthen their market reputation and edge ahead of their competitors. Another unique advantage of using AR in packaging is that you get increased flexibility and easy adaptability to changes. For example, altering the virtual elements in the AR application doesn’t require you to recreate the packaging of the existing products. On the contrary, you can easily update the existing AR elements to introduce new offers or product information without impacting the packaging.
Also read Upcoming Applications of AR VR Technologies.
The Bottom Line
The transformative use cases of augmented reality in retail business have led to the increased demand of AR app development services. Apart from packaging, F&B companies can use AR/VR techniques to streamline their internal processes and improve staff training programs. It’s a proven fact that training your employees in 3D environments with life-like simulations yields better results. Several F&B brands and restaurant chains are already using AR/VR techniques to improve and accelerate their employee training programs. In the coming years, we are likely to see a widespread adoption of these immersive technologies in the food sector.
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