How Progressive Web Apps Can Drive Profits for Startups and SMEs

For many startups and businesses, Progressive Web Apps have become the new go-to technology. There are a lot of advantages that time and again, have proven the worth of PWAs. Quick development and deployment, effective delivery, and easy maintenance make it stand out from the competition. It provides you with the best of both worlds- the mobile and the web, fuelling and empowering your business to a whole new level. 

In this article, we will discuss how PWA development helps startups and SMEs boost their ROI. Let’s dive in.

What are Progressive Web Apps?

PWAs or Progressive Web Apps are a type of application software that is built using popular frameworks such as CSS, HTML, and JavaScript and delivered through the web. They can operate on any platform that resorts to a standard web browser. The functionality of PWAs inculcates working offline with device hardware access, push notifications, and creating user experiences similar to native apps on mobile devices and desktops. Progressive Web Apps are primarily a type of web page or web application and there is no requirement for users or developers to install via app stores such as Google Play Store or Apple App Store.

PWAs signify:

• Implementation of emergent web browser APIs and attributes with the conventional development approach. It offers a native-app-like user experience across cross-platform web apps.
• Applications that have been built for reliability, capability, and seamless installation. These three features are instrumental in devising a native app.
• A web application that makes use of modern and latest web technologies to offer an app-like experience.

Also Read: Flutter is Setting a New Trend in the Sphere of Mobile App Development

Major Features of Progressive Web Apps

While the PWA concept and technology was coined by Google in 2015, a wide range of companies and businesses are leveraging it to provide better experiences today. Here are some of the top features of PWAs:

• Progressive and fast in nature, furnishes a seamless experience on any device or OS
• Easy to install, access, use, and share
• Offers a near-native feel and look, UI fits into any screen size and form factor
• Transparent and regular updates
• Augmented with service workers that extend independent working
• Easily recognizable by search engines
• Hosted on safe and secure environment, with an in-depth and robust user experience
• Wide coverage of users and audiences
• Highly cost-effective as compared to mobile and web applications
• Inclusion of push notifications
• Direct addition to the home page
• Manages offline requests
• One-click web payments

Keeping Your Customers Engaged

In simple terms, PWAs are basically a kind of mobile application delivered through the web. When you have a PWA, firstly, you have a robust web app, and secondly, it wouldn’t just be a website but an incredible tool to accelerate your business, get consumers glued to your webpage, and keep coming back for more. 

Progressive Web Apps are best when you are:

• Increasing your reach
• Looking to engage more users
• Creating impeccable online experiences
• Improving your business process
• Reengaging your audience

Overcoming Customer’s Pain Points

With a mobile-first approach, PWAs are optimized mainly for mobile device users. According to a Statista report, the number of mobile phone users is expected to reach 17.72 billion by 2024. 

It is not surprising to see your customers holding their phones and searching for apps, however, they still have pain points such as:

• Dislike for the increased size of the app
• Frustration over the low internet connectivity
• Concerns over storage and high data consumption
• Missing out on frequent app updates

PWAs bridge the gap between mobile and web. They offer a superior and native-app-like experience in a web browser to the users.

Keeping Up With User’s Expectations

The core focus of any service is to address your customer issues and fulfill their requirements. According to a report, 43% of smartphone users prefer making use of a company’s mobile site while browsing as they don’t wish to download an app.

Smartphone users prefer apps that do not eat up their storage space. Conveniently, installed PWAs usually take less than 1MB of space.

Final Thoughts

Progressive Web Applications have ventured into an exciting era for offering premium user experiences. They promise a bevy of benefits and functionalities that pushes them into the landscape of native Android and iOS apps. With a powerful focus on performance, PWAs assist in building apps at incredible speeds. It is no wonder that top-tier companies and startups have opted PWAs for their businesses. 

It is time that you jump on the bandwagon of Progressive Web App development. It will help you in boosting customer engagement, reliability, and most importantly profitability. If you are looking for a Progressive Web App Development company, you’re at the right place. Feel free to discuss your project requirements with our experts.