Exploring AR Capabilities To Build Interactive Applications

Posted By : Anirudh Bhardwaj | 04-Jun-2020

Exploring AR Capabilities To Build Interactive Applications

The immersive technologies like augmented reality, virtual reality, and mixed reality have been touted as game changers in the field of UX design/development. The advent of these technologies has made it possible to bridge the gap between the real and virtual worlds. While augmented reality brings digital elements into the real-world, virtual reality takes users into a virtual world. Both these technologies are rapidly gaining traction in the retail and e-commerce industries. Be that as it may, augmented reality has become more popular because of its easy accessibility and minimal hardware/software requirements. As a result, the latter has witnessed a widespread adoption in various industries across different platforms.


Statistica had predicted that the global consumer market for immersive technologies would bring in $6.3 in revenue by the end of 2020. The numbers may get affected by the COVID-19 pandemic. However, the popularity of AR/VR technologies doesn’t seem to recede just yet. On the contrary, it is expected to rise as companies are looking for innovative ways to overturn the effects of COVID-19.


At Oodles Technologies, we are receiving many requests from clients for building augmented reality apps even during the pandemic. It clearly indicates the increasing demand for AR/VR app development. 


This blog post highlights the main types of augmented reality applications you build to enhance your customer experiences across various platforms.


Types of Augmented Reality Applications

If you have previously used AR apps, you might have noticed several variations in virtual elements displayed on your device screen. It is because there are different types of augmented reality technologies available in the market. Likewise, you can develop different types of AR applications based on your project requirements. The AR technologies are broadly classified into four types. Let’s discuss these types in detail.  


Also read Data Visualization In The Age of Immersive AR VR Technologies


Marker-based Augmented Reality

A marker-based AR application typically recognizes patterns (markers) concealed in various images to trigger a virtual event. For this reason, these applications are also called image recognition-based AR applications. 


Marker-based AR


Markers are distinct patterns present in images and videos that mobile cameras can easily detect and read. These markers can be designed to prompt different types of virtual elements to appear on the mobile screen. Users can scan these markers similar to the barcodes and reveal interesting facts about a particular product or unlock various deals and offers. Merchants and manufacturers can use these markers in different ways, for different purposes. The best examples of marker-based AR apps are Microsoft ScanLife, Goggles, and Popcode.


Markerless Augmented Reality

While marker-based augmented reality is limited to a specific use case, markerless AR development services offer a broad spectrum of use cases and applications. First off, it doesn’t require an image cue to trigger or activate. Contrarily, it operates on the positional data obtained from a device’s camera, GPS, or accelerometer using proximity sensors. The data obtained by a device’s sensors create virtual 3D space in the real-world environment. The process is known as simultaneous localization and mapping or simply SLAM. The overall functioning of a markerless AR application revolves around the SLAM algorithm. 


Markerless AR


SLAM aids developers to place virtual content directly into the real-world environment. This content can be triggered whenever an app user enters a given location or a proximity zone. For this reason, it is also known as the location-based AR. The famous social game called “Pokemon Go” is an apt example of markerless augmented reality. 


Projection-based Augmented Reality

It is yet another example of the markerless augmented reality that follows a more complex approach to trigger virtual elements. It employs advanced projectors to create immersive light forms or mount information onto flat surfaces. This type of augmented reality technique can be used to create deception about an object’s position, location, depth, and orientation. Projection-based AR is not a user-specific technology as it offers a futuristic approach to be used on a large scale mainly for mass entertainment.


Superimposed Augmented Reality

As the name suggests, this type of augmented reality mounts virtual elements onto the object in focus. It can be done by replacing the full or partial view of an object with a virtual layer to engage the viewers. In superimposed augmented reality, object recognition techniques come into play to detect and virtualize various objects or faces. Snapchat and Instagram face filters are apt examples of superimposed augmented reality. 


You may also be interested in reading Building Mixed Reality and IoT Solutions Using Azure


Final Thoughts

The best part about augmented reality applications is that they are easily available to ordinary users as they impose minimal device restrictions. Any user can access these apps through their smartphone, laptop or tablet. Besides, you do not need to have a dedicated software or operating system to access these apps. A majority of AR applications are fully compatible with Android, iOS, Windows, macOS, Linux, and web browsers like Chrome, Safari, Opera, and more.


Avail Our Services To Develop High-quality AR Applications

We are a seasoned SaaS development company that builds feature-rich web and mobile applications with AR features to boost user engagement. Our AR application development services enhance user experiences across devices by providing immersively combining the virtual and real-world elements. Our development team is skilled at using advanced AR/VR development tools and agile methodologies to build immersive applications that drive maximum user interactions.

About Author

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Anirudh Bhardwaj

Anirudh is a Content Strategist and Marketing Specialist who possess strong analytical skills and problem solving capabilities to tackle complex project tasks. Having considerable experience in the technology industry, he produces and proofreads insightful content on next-gen technologies like AI, blockchain, ERP, big data, IoT, and immersive AR/VR technologies. In addition to formulating content strategies for successful project execution, he has got ample experience in handling WordPress/PHP-based projects (delivering from scratch with UI/UX design, content, SEO, and quality assurance). Anirudh is proficient at using popular website tools like GTmetrix, Pagespeed Insights, ahrefs, GA3/GA4, Google Search Console, ChatGPT, Jira, Trello, Postman (API testing), and many more. Talking about the professional experience, he has worked on a range of projects including Wethio Blockchain, BlocEdu, NowCast, IT Savanna, Canine Concepts UK, and more.

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