How Augmented And Virtual Reality Are Stepping Into Advertising
Posted By : Anirudh Bhardwaj | 24-Oct-2018
We are living in an era where technology is inevitably altering the lifestyles of millions (actually billions) of people. Believe it or not, we are at that point in our lives that would possibly reshape the future of the new generations through cutting-edge technologies like Artificial Intelligence, Blockchain, Big Data, and Machine Learning.
Virtual Reality and Augmented Reality are two such technologies that have created quite a stir these days. The two technologies are rapidly making their way towards different industries, especially the entertainment and gaming industry. Nevertheless, there are many companies that are looking for innovative ways to promote their brand and what else could be better than the AR and VR based methods. And that’s how these two technologies have started to influence the Advertising industry as well. In this blog, we’ll talk about the companies that have used these technologies to promote their brand.
Oodles AR VR App development services help clients boost their businesses through the sensory representation of their products or services. Integrating AR in businesses could be useful to market products and increase customer engagement. Want to know how? Dig in the details below :
Companies That Are Using AR & VR Advertising
The OTT streaming and entertainment giant, Netflix promoted its first reality show last year with an immersive Virtual Reality ad. The ad was created for its show called “Ultimate Beastmaster” where the streaming giant created a VR environment to take the viewers inside the “beast” which was a superstructure designed to create an illusion that the person is inside of an animal. The advertisement showed obstacles coming like the Spinal Descent and Digestive Tract through a VR experience that makes you feel like you are the actual contestant.
The world-famous soft drink manufacturer is known for its innovative ways to promote its brand. The company has a knack for doing something new and that’s what makes it different from its competitors. For so many decades, the company has been a leading name in carbonated drinks and despite a solid brand image, it spends a shedload of money on advertisements and promotions every year.
One cool gimmick the company tried last year was introducing Augmented Reality into its mobile app called Magic. With AR integration, the app allowed users to scan posters from different places so that they can get access to various holiday-themed interactions. For example, when users scanned the Coco-Cola logo in some grocery store or shopping mall, a Santa graphic would appear on the screen with some background music.
Are you planning to introduce Augmented reality or Virtual Reality to better advertise your products and services? Oodles Technologies is an India based AR VR App Development Company offering solutions to businesses across the globe. We help businesses implement the latest technologies to stay ahead of the curve. Apart from building applications in AR technologies, our experts build virtual reality apps(VR), and Mixed Reality Apps(MR) too. Our AR VR MR solutions are aimed at improving customer loyalty to build long-term relationships with the customers.