Posted by Anirudh Bhardwaj | Last Updated: 19-Nov-18
We are living in an era where technology is inevitably altering the lifestyles of millions (actually billions) of people. Believe it or not, we are at that point in our lives that would possibly reshape the future of the new generations through cutting-edge technologies like Artificial Intelligence, Blockchain, Big Data, and Machine Learning.
Virtual Reality and Augmented Reality are two such technologies that have created quite a stir these days. The two technologies are rapidly making their way towards different industries, especially the entertainment and gaming industry. Nevertheless, there are many companies that are looking for innovative ways to promote their brand and what else could be better than the AR and VR based methods. And that’s how these two technologies have started to influence the Advertising industry as well. In this blog, we’ll talk about the companies that have used these technologies to promote their brand.
Companies That Are Using AR & VR Advertising
The OTT streaming and entertainment giant, Netflix promoted its first reality show last year with an immersive Virtual Reality ad. The ad was created for its show called “Ultimate Beastmaster” where the streaming giant created a VR environment to take the viewers inside the “beast” which was a superstructure designed to create an illusion that the person is inside of an animal. The advertisement showed obstacles coming like the Spinal Descent and Digestive Tract through a VR experience that makes you feel like you are the actual contestant.
The world-famous soft drink manufacturer is known for its innovative ways to promote its brand. The company has a knack for doing something new and that’s what makes it different from its competitors. For so many decades, the company has been a leading name in carbonated drinks and despite a solid brand image, it spends a shedload of money on advertisements and promotions every year.
One cool gimmick the company tried last year was introducing Augmented Reality into its mobile app called Magic. With the AR integration, the app allowed users to scan posters from different places so that they can get access to various holiday-themed interactions. For example, when users scanned Coco-Cola logo in some grocery store or shopping mall, a Santa graphic would appear on the screen with some background music.
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A lot of people think that Pokemon Go was the first mobile app that brought the concept of Augmented Reality to the mainstream mobile users. But that’s not true. The famous scooter manufacturer, Vespa had released a magazine ad for mobile devices with AR features even before Niantic Labs came up with Pokemon Go. The magazine ad released by the company showed the 3D model of a Vespa scooter and when you scanned the magazine page with your phone, it gave you access to some fun features like the ability to customize it (the scooter) and take it for a test drive.
The UK based travel company, Virgin Holidays showcased a great example of how virtual reality can be used to enhance marketing techniques. The company provided an immersive VR tour to its customers by creating a realistic environment of Riviera Maya, Mexico showcasing different sights of the city that could be seen through the VR glasses. The environment was created by using a special 360-degree rig, GoPro cameras, and Google cardboard technology to create VR simulations. It was sort of a teaser that showed people what all things they can do in the Mexican city. The key highlights were mountain trekking, hiking on the cliffs and swimming with the dolphins.