Big Data To Help Public Sector Build 360 Degree View of Consumer

In today’s age and era, every customer is there on social media or is interacting in some way or the other through some means which might be social commenting on FB, or posting a tweet about a company’s product or sharing a feedback of an organisation’s services online. That simply means that the consumer is engaged with a business in one or the other way and that business has always have an opportunity to capture this personal feedback of the customer and utilize it in its future strategy building frameworks to achieve growth. These big data sets can be of great importance if optimally utilized and can lead to better customer satisfaction and profitability. There are many firms providing Big Data Development Services these days considering its expanding horizon worldwide.

What is 360 Degree View of a Customer

360 degree view of a customer means that the business organisations should possess complete knowledge of customer’s preferences and habits while they do purchasing with them. Customers these days usually expect personalized services to be given to them on the basis of their previous purchasing behaviour and preferences. They expect that the firm must be well versed with their previous purchasing history and it will treat them accordingly.

Challenges faced by the Public Sector in Utilizing Big Data

While the Private Sector has been somewhat successful in utilizing these useful personal data files of customers by interacting with them in accordance with the feedback shared on social media and other platforms by their customers, Public Sector has failed miserably.

Public Sector departments and organisations hold a huge relational database of customers but are lacking such Big Data processing applications which can handle such huge chunks of data at once. However, they need to be more data driven as the customer satisfaction in the public sector is almost zero.

Hadoop can provide a solution in this regard as it is capable of ingesting huge amounts of data about citizens coming from different sources. These various sources include departments like Tax Department, Health, Law, Public Welfare etc. Spark too is capable of processing and providing automation for these huge data volumes to so as to derive value out of them.

How 360 Degree View Methodology Can Help The Public Sector

Analytics, Data Science, Machine Learning and Spark are a few names which could be implemented in public sector so as to incorporate 360 Degree View Methodology and to make its services customer-centric. Government agencies can utilize electronic information of citizens by making efforts to capture and store every single citizen’s personal info in their electronic databases so as to provide better public services like those of some private sector firms. Later, it could share this unique citizen’s personal info across all government and public sector agencies electronically to maximize its use and to achieve optimum results.

There are many Offshore Software companies having expertise in Big Data offering Big Data Application Development Services to clients all around the world so as to mutually grow along with their clients in the technology space.

Also Read : Big Data And Predictive Analytics: An Overview

Citizen centric thinking in Governmental agencies could also prove to be beneficial for implementing the economic schemes related to public welfare. Big Data Discovery & Analytics Platform services if incorporated strictly and efficiently has the capability to completely transform the Public Sector Space with Customer-Centric approach been applied to its services across all public agencies.