Use Twitter App card for representing your mobile app on Twitter

Do you know that you can use Twitter Cards to promote and advertise your mobile apps on twitter.

Twitter has got several cards like Summary Card, Photo Card, Gallery Card, App card and few more. In this blog, we will focus on using Twitter’s App Card for your mobile app’s promotion and marketing. It will also help in driving downloads to your mobile app.

Let’s take a look how Twitter App Cards works

All you have to do is add some meta-tags to your web-page, now whenever you include link to your webapp in your tweets. Twitter crawls to your site and fetch the card type and content you added through meta-tags. 

Here’s a list of meta-tags which you need to add in your web-page.

<meta name="twitter:card" content="app">
<meta name="twitter:site" content="@TwitterDev">
<meta name="twitter:description" content="Enter a brief description of your Mobile App here.">
<meta name="twitter:app:country" content="US">
 
<meta name="twitter:app:name:iphone" content="YourMobileApp">
<meta name="twitter:app:id:iphone" content="123456">
<meta name="twitter:app:url:iphone" content="YourMobileApp://app/879e249989f9e680a7980td">
<meta name="twitter:app:name:ipad" content="YourMobileApp">
<meta name="twitter:app:id:ipad" content="123456">
<meta name="twitter:app:url:ipad" content="YourMobileApp://app/879e249989f9e680a7980td">

<meta name="twitter:app:name:googleplay" content="YourMobileApp">
<meta name="twitter:app:id:googleplay" content="io.apps.samples.YourMobileApp">
<meta name="twitter:app:url:googleplay" content="http://YourMobileApp.io/app/78h2e600a8370f">

These tags are platform specific, plz exclude particular platform if you do not support that. Once you’re done with including meta tags to your web-page. Make sure your mobile app is live on particular app store, as you can only test your live mobile apps.

That's all, simply add your web-page url in your tweets and twitter will automatically fetch your app's logo, rating and price from app store and adds an app card of your mobile app to tweets.

Thanks