The Importance of Color Combination While Selecting a Theme

Color Psychology is the study of colors. Color influences the perceptions of humans, such as the taste of food. In Ui implementation color plays an important role. It describes the authenticity of the website. According to a research, when we view a color, our eyes send a message to a region of the brain called the hypothalamus which retrieves the emotions and logics behind the color combination.

It is not a coding but a psychological thing which is essential for nowadays to make your product. Colors often define the public perception of your brand, it is very important to choose the right color for your brand. Now the question arises, how we choose it? Well, prerequisites require understanding the color pyschology, what is our product, what is based on, why we designing and what will be the pros and cons of it. We must have a brief knowledge about all these questions, then only we can have a deep-rooted knowledge of psychological aspects of designing. You won't believe but, 60 % to 90 % of purchasing is based on colors. So getting more into color psychology will increase your customers.

Where should I apply these color combination, now the second biggest question? For example, we can take an example of trading in trading websites we have to demonstrate colors which are more authentic and data specific, every color combination depicts different methodology. Color has the power to grab attention and seek more publicity for websites.

Brightness and contrast also plays a vital role in designing, it is worldwide obvious fact that women prefer soft colors and men's prefer hard colors so we can have an example of beauty product brands mostly they implement pink or purple color so that it can create an effect of feminism and very genuine to enrich the female crowd. Similarly, contrast is also important as it helps in enhancing website's readability. No one encourages the reading which is very struggling, simple and light font are easy to read and catchy in content.Overlapping content with extremely bright and dark fonts are strict No!

So Color Psychology is a great teaching for all our designers so that we can increase the accessibility of our websites.