• The Elements of Design

    Posted by Sunny Arora | Last Updated: 02-Jan-17

    Here’s the elements of design are the building blocks used to create a work of art. The elements of design can be thought of as the things that make up a painting, drawing, design etc. Good or bad - all paintings, designs will contain most of if not all.





    Line is a mark between two points. There are various types of lines, from straight to squiggly to curved and more. lines can be used for a wide range of purposes, stressing a word or phrase, connecting content to one another, creating patterns and much more.



    Colors is used to generate emotions, define importance, create visual effects or more. CMYK(Cyan, Magenta, Yellow, Black) is subtractive. RGB(Red, Green, Blue) is additive. Some colors are warm and active(orange, red), some are cool and passive(blue, purple).



    Texture is relates to the surface of an object, the look or feel of it. Concrete has a rough texture, drywall has a smooth and subtle texture. Using texture in a design is a great way to show depth and visual interest.



    Size is show small or large something is, i.e. a plant and a tree. Use size to define importance, create visual interest in a design, attract attention and more.



    Space is the area around or between the elements of a design. It can be use to seperate or grroup information. Use effectively to give eyes rest, define importance and lead the eyes through design and more.



    Value is how light or how darks area looks. Use value to create depth and light, to create a pattern, to lead the eye or to emphasize.



    Height + Weight = Shape. We all learned basic shapes in school grades - Triangle, Square, Circle, Rectangles. Odd or lesser seen shape can be used to attract attention. There are three types of shapes Geometric(triangle, Circle etc), Natural(Leaves, Animals etc), Abstracted(Icons, Graphics representation).


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