How Artificial Intelligence Can Benefit Ecommerce Businesses

By 2020, 80% of customer interactions will be handled by machines.

Many of us have heard about “artificial intelligence”, though it’s a very vague term. Artificial intelligence is making a big impact in the business world for a long time now and those who are still not aware of it, are in big trouble. Whether you know it or not, AI is spreading at a fast pace into our lives and almost everywhere. AI does its job quite perfectly and easily than any human being and is responsible for adding a personal touch to any business or trade. 

The E-Commerce sector has tripled in size over the last few years and thus remains a highly competitive sector. To compete with its huge competitors you can invest in good AI and Machine learning tools. AI in e-commerce is transforming the complete experience for both buyers as well as sellers. Have a look at these powerful ways to use Artificial Intelligence In E-commerce.

Also Read: The Impact of GDPR On Content Recommendation Engines

More Personalized Customer Experience
Artificial Intelligence helps in providing more personalized experience for their clients. The e-commerce industry is nowadays more focused on developing the personal touch for the individual and not the mass market. You can personalize the customer experience in several ways:
 

• Developing the website interface based on customer preferences.
• By changing product prices based on the current traffic and customer’s behavior.
• Showing automated and personalized ad all over the social channels.
• Sending targeted emails to the customer, based on their activities.

Predictive Marketing
Predictive intelligence helps the companies to engage with their customers in a right way. It not only gives the data about the customer’s behavior but also responsible for the inventory management. The predictive analysis provides following predictions:

• What will the customer buy?
• When will the customer be back on the site?
• How they want the website interface to look like?
• What don’t they like?
• What is their preferred device?

Also Read: How Artificial Intelligence is Connecting Customers To Your Brand

Warehouse automation
Managing the warehouse operation is an essential part of any e-commerce industry, as they decide the trends of the company. Warehouse processes such as packaging, sorting etc can be boosted with the good AI and machine learning algorithms. 

Conclusion:
These days, people are getting more attracted to e-commerce than traditional shopping methods which means it becomes imperative to use AI in an e-commerce website. The gap between the two is increasing day by day, all thanks to the Artificial Intelligence.

Artificial Intelligence helps the industry to provide a more personalized experience for their clients. It also helps in analyzing the customer behavior.