Developing a Live Video Streaming App

According to the Interactive Advertising Bureau (IAB), the live video streaming viewers increased by 47% from 2017 to 2018. The proliferation of live video streaming content is an indication that the video viewers are consuming more content via social media platforms like YouTube, Hulu, Facebook, and NCAA. eMarketers stats also indicate that viewers have outdistanced a TV network site or app by 34%.

Today,  live-streaming apps are used for conferences, events including matches and tournaments, and concerts. The education sector has started using live video streaming platforms to enable a student in remote areas to receive an education.Our Live video streaming app developers receive request for live video streaming app development solutions with added features and functionailities like Augmented reality  or 360 degree video capture view. 

Live streaming apps are divided into two main categories, depending on their functionalities: 

Video Streaming Apps: In video streaming apps, videos are uploaded to a server and stored to the apps for an unlimited duration. Amazon Prime Videos, Hulu, and Netflix are leading the video streaming app industry. Video streaming apps enable users to view the video content at any time, no matter at what time it is uploaded. 

Live Video Broadcasting Apps: Apps designed for online broadcasts. These apps are not uploaded to the server but it is broadcasted to the subscribers directly. When a live video ends it gets stored on the video streaming server of a video streaming app. 

According to Stratista, the four most widely used live video streaming apps include:  

1. YouTube live streaming - YouTube holds the number one position when it comes to a live video streaming platform. It enables users to go live for a long duration. It has a GUI similar to its video streaming option so that viewers can search for a live video in a way similar to a recorded video. Video streamers can optimize, DVR, delay settings, and archive videos. The platform also provides a direct monetization channel via Google AdSense.

2. Facebook Live - The app was launched in the year 2016. Initially, it was available for the celebrities but now anyone can stream a live video using it. Using the app users can go live for 90 minutes straight. Once the video is over it can be uploaded by the user on their facebook profile.

3. Live Stories - Provided by Snapchat, Live Stories enables users to stream videos of big events happening across the globe. Any user can make a live video or a snap of any event all-round the city.

4. Periscope - It is a video-based social media platform. This was the first app that gained 1 million followers within its first ten days of launch. 

Best practices to consider for building a video streaming app:- 

Provide Value to the Users: Give value to the users before developing a live video streaming platform. Conduct a small survey to know what features and functionalities your users what in your live streaming app. Ask users if they like to have Augmented Reality lenses or any other special technology within the app. When the users are convinced with the features and functionalities they are more likely to return to your platform. 

Selecting the Right Operating System: Always look for the audiences or the platforms you would like to target. Android has a huge customer base when compared to iOS. Decide which platform you would like your video streaming platform to be live on Android, iOS or both the platforms. If you are on a low budget it is good to opt for Android due to a large customer base. 

Add Feature that will make you stand out: Add virtual reality technology or 360-degree video recording feature within your live video streaming app to enhance your user experience. 

Make Registration Possible: Enable users to easily register to your video streaming platform. Enable them to register to your app using social media handles like Google or Facebook. The ease to register enables users to not only register to your app but also stick to your app for long. 

Are you planning to launch your Live video streaming app like YouTube? Oodles Technologies is a software development company that delivers live video streaming platform businesses across the globe. For complete details get in touch with our experts today!