Benefits Of CRM And ERP Integration

Each firm needs to streamline their business process and increase productivity. It can be done by enhancing the customer relationships and operational efficiency. The easiest process to achieve that goal is by integrating customer relationship management with enterprise resource planning systems. The CRM and ERP systems are acquiring enormous popularity in today’s global marketplace. There is an immense need that your CRM should talk with ERP this will help in removing the data silos and enhancing the efficiency. 

The Customer Relationship Management (CRM) handles all the front end information which includes sales tracking, handling all the marketing campaigns, trailing customer interactions, pipelining management and prospecting. On the other hand, ERP is responsible for all the backend processes, which includes handling account information, purchase history, handling billing details and financial data. CRM and ERP can also refines sales and manufacturing process. Have a look at how the integration of the two creates a magic for your business: 

Contact Management:

The integration of these two systems will help the users to access all the information within the CRM and ERP systems. This will help in keeping track of all the clients which will simplify your business. 
 

Also Read: How to Avoid ERP Implementation Failure

Product Deliveries:
 
Reducing the human efforts unquestionably helps the business. If your ERP shares all the information regarding the products, changes in customer details or orders with the CRM then the life of your company’s salesman becomes way too easier. This free flow of the important data between these two will initiate the quicker product delivery by reducing the cost and increasing the customer satisfaction. Also, it reduces the chance of missing any information. The right time delivery is surely a plus point for the business. 
 

Customer Service
 
Attracting users on your social media page can be little tricky. The best way to do it by running a content with offers, this will give a lot of idea about the consumers as large number of people will take participation. But the problem arises when you have to track these engagements, this is possible by linking integrated system users will be able to link social platforms to access all information. CRM and ERP integration in return make the customers happy.