9 Smart Tips to keep Users Hooked to Your Mobile App
Posted By : Anchal Goel | 27-Oct-2015

9 Smart Tips to keep Users Hooked to Your Mobile App
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First impression is last impression
When you got a new user on-board, get just a seconds or minutes to get an instant “aha” response from users. This time is important for your application to be success. So, it is necessary that design your application in such way that creates nice effect. A difficult navigation screens and set of buttons, and application is definitely not pass. So keep your application easy to navigate and clean for avoid this.
2. Relevant push notifications
Short information appeared on your home screen when application is not readily in use, is great way to interaction with users. A well targeted push notification would make application more popular with users. But, it's important that you do not use it so continuously to point of becoming complete check to the user. Also provide some control to opt-out and opt-in of push notifications.
3. No compromises on performance
Main crucial features of an application is its performance. To confirm a good performance, an application must not deflect all present resources in phone. You should also confirm that it doesn’t drain phone’s battery faster. And, if there are such as problems, then keep improve through regular updates.
4. Offer incentives
When you play good in race, you are given reward for your outstanding performance. From business organisations to parent , everyone uses this to motivate others. Same, an application that rewards its users for using it. For example, e-commerce applications like Snapdeal, Flipkart ot Firstcry offer loyalty points or cashback to users for using their application. This ensures that existing users come back to application again and again.
5. Personalisation
Mobile phone is personal medium and applications are installed on it according to individual’s user taste and need. Personalisation is key to successfully frame your users and confirm their conversation to your application. So, short your content based on user’s personal attributes like browsing history, age, gender or life events.
6. Ensuring privacy and security
Nowadays, people live in fear of their personal information be stolen. It would be better to confirm them that without their permission, their personal contacts, location or calendar would not be accessed by your application. And, if your application stores data like financial details, it would be useful to display option security details in space where they can easily use it.
7. Usability even without being online
Quite lot of applications force their users to connect to their data connection or internet for everything. This is annoying, for users to open up application in places where network reception is not good. For example, Google Docs allows you to access your files even when you are not online.
8. Constant improvements
It’s good thing to update your application oftentimes. Constant progress keep your users busy. Updating often is also better way to remind user. However, you should stop from pushing updates if there is nothing new. Also, you should not compulsory to update if users don’t want to.
9. Speed is crucial
Did you know that according to Mobile Application Survey Report, average smartphone user hope applications to open in less than 2 seconds? Until and unless you are offering something that is unparalleled and unique, your user can easily jump to your opponent’s application. So, if your application is slow, then it is time to come back to again it and find ways to cut essence that make it slow.
So now that you know it is not only important to generate downloads, but it is also important to keep your customers from straying, take time to reassess your app. Make sure of these tips to keep your users occupied and make your app a success at the ever expanding app store.
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About Author
Anchal Goel
Anchal is a bright QA engineer and when she is not finding bugs in applications , she spends her time listening to music, dancing, travelling and cheering people around her.