7 Kinds of Social Media Content That Have the Potential to Go Viral

For your brand, its one thing to have a good social media presence and another thing to publicize virtual content that has the ability to go viral.

Yes, getting the content that you have, shared over and over is the primary thing, but its not the only thing required. Other than posting multiple times a day, a brand must produce the type of content that symbolizes them and also connect with the masses on deeper level

Here’s a list of the kinds of content with a high probability to go viral over the social media platform: -

1. Videos

When it comes to picking the appropriate kind of content that should be published on social media, the most important thing to consider is the target audience. Videos play a mammoth role in fulfilling this. Videos have slowly occupied an immense role in the online lives of the people. The surge in YouTube’s popularity has made even the smaller brands take up posting videos for marketing themselves.

We are also familiar with the widespread acceptance of the short videos format, introduced by Vine & Instagram. Videos help you present your stuff to your audience in a visually aesthetic way which helps them connect with your brand. You just have to stay up to date with what’s popular in your market and that’ll help you decide the kind of content you should create.

2. Tutorials

Tutorials can be of immense help to the brands in allowing the audiences to help themselves. Tutorials are great because they turn out to be very advantageous as people can learn a lot just by watching a video or looking at a detailed infographic. Video tutorials have a large audience on YouTube, but the image based tutorials on Pinterest also rank well.

These image not only provide knowledge to the viewers but are also linked to a site bringing substantial traffic.

3. Infographics

Infographics have constantly been extremely popular over Social Media, as per numerous social media studies. Through infographics, brands are able to summarize essential pieces of information into a highly visual medium. This appears quite charming to the eye and simpler to read. Which in turn is really important for engaging the viewing audience.

4. Memes

Everyone appreciates some amusement every now and then and memes are the perfect way to supply that. Usually, memes contain some jolly, comical, sometimes sarcastic and most importantly relate-able opinions. These get shared on various high-audience social media sites such as the likes of Facebook, Pinterest, Reddit etc. Memes with good and clever content can go into the viral mode really quickly. So, memes can really work well for you if you can produce ones that have higher correlation with the audience.

5. Comics

There are various ways in which a Comic can be used. These can also be funny and whimsical like memes, and that’s the main main reason why the audience love sharing them among their respective social media circles. Nevertheless, comics can also be used by brands to highlight serious issue that their industry might be facing, with a much lighter and comical tone. This not only helps in connecting to the audiences but also conveying a message without offending anyone.

6. Quotes

Sometimes, a little portion of motivation is exactly what’s required to get inspired to do something. Quotes can provide such motivation in surplus amounts. This is because all kinds of people are able to relate to them intricately. Also, quotes have a high sharing quotient on every social media platform available. The quotes, which contain in them, an amazing picture seizing the spirit of the quote really stand out from the rest. Another important factor is the font, which should be captivating and also readable enough across all devices.

7. Stock Images

People are naturally pulled towards good-looking, attractive pictures. Of course, the ones that perform the best are those which possess high relevance to the content your brand is trying to market. The finest images stir up appropriate emotions in your audience, which you want them to have.