Video Ad Networks

Across websites, on various devices; Video ad networks connect video advertisers with advertising spaces.

In spending per year, It’s expected that online video will bring in about more than 80% increase from the previous years. Among the factors driving that spend are with better targeting, measurement and scale/audience reach.

Ad networks are beneficial for both Content Publishers and Advertisers.

For publishers, it is easy because they get simple ways to offer large number of products on sale without worrying about revenue per impression.

For advertisers, they get better penetration in consumer market, simplified payment options and cheaper.

Check out below key point in good Video Ad Network

Targeting

It is highly essential to have focus on targeting. Depending upon video ad goals, extra targeting options like geo-targeting, retargeting, behavioral, and contextual targeting can be peculiarly beneficial. Give a big bonus by finding a video ad network with a solid targeting options.

Multi Screens

In this era, to compete with other video ad networks, it is very crucial to deliver across a range of devices. New advanced video ad networks should be able to help you deliver video ads over wide device range. With the help of variety of device source, users navigate the web, so it becomes important that the ad network can serve your ads through mobile video ad networks on any device.

Surviving Clients

At the starting phase, it’s complicated to know which video ad network might work for you. Well, in such case try looking in-depth of video ad network. Pick the clients of Video ad network you are interested in and cross verify if clients are working with brands like yours or working across your competitors. If you think such a case prevails then it might be an indicator that the video ad network is right for your business.

Various Formats

Along with choice over targeting options, you also want a choice of various ad formats in order to display your ads across multiple devices for video ad network. Every single  video ad networks offer different video ad display formats. You can try with different ad formats which enables you to experiment and see which ad format works best for your various video ad campaigns.