What Is Webcasting And Why Businesses Should Opt For It

Understanding Webcasting

With the constant need to stay ahead of the competition and match the evolving needs of customers, each industry has to implement new technologies and ways to solve the challenges and requisites of their employees and users. Tools such as web conferencing, webcasting, and webinars play a big role in achieving diverse business communication and interaction goals. In that context, webcasting has proven to be a viable helper during these changing times, and even before the global scenarios decided to turn upside down with the massive spread of the COVID-19 pandemic. 

Moreover, the ever-increasing popularity of webcasting among businesses to host and stream their online events rightfully signifies its potential for wide audience coverage on a global scale. Businesses and streaming media companies no longer need to host regional events, instead, they can efficaciously host virtual events with the help of webcasting. It enables users to attend any event using their smartphone, tablet, laptop, or PC by just clicking on the event link.

In this blog, we will shed some light on what is webcasting and why businesses should consider implementing it in their workflow. So, let’s get started. 

How Does Webcasting Work?

The term ‘Webcast’ is derived from the amalgamation of the words ‘Web’ and ‘Broadcast’. In the simplest terms, it refers to the broadcast of audio as well as video content on the web. Webcasting allows one-to-many communication, which enables enterprises to reach millions of users, all at the same time. Moreover, it is robust, reliable, and devised to cater to the inevitable video streaming and conferencing needs of businesses. 

Webcasting can be done for streaming pre-recorded as well as live video content. The streaming content is transferred to a software encoder, which is later converted into related digital formats so that they can be efficaciously distributed over the internet. With the help of Content Delivery Networks (CDNs), the audio and video transmissions are broadcasted to a multitude of geographical locations without even compromising the content quality. Once the streaming digital media file is received at the user’s end on their devices, it is then finally decoded into suitable files by the existing video players. 

Furthermore, webcasting also allows for content streaming analysis and measurement. Detailed reporting proves to be extremely beneficial to showcasing and confirming who registers, who attends, who leaves, where attendees are logging in from, and when the content is viewed after the initial stream or presentation.

Core Features of Webcasting

• VOD hosting
• Live streaming with automatic recording
• Scalable from small to large audiences
• CDN delivery
• Webinar monetization and analytics

Top 5 Advantages of Webcasting

• Unparalleled accessibility
• Aids in generating revenue through a paywall
• Repurposing the content
• Inexpensive as compared to traditional broadcasting
• Helps in improving the brand’s visibility

Also Read: How OTT App Development Can Benefit Multiple Industries

How Can Your Business Benefit From Webcasting?

• Corporate Communications

Whether you need to address employees, stockholders, customers, or any general public, webcasting is the ideal solution for communicating business information externally or internally. A simple webcast might only need a single speaker in the office or company meeting; in more robust scenarios, it might need to transform the workspaces into an engaging studio.

• Employee Training

Employee training and workshops are easier, faster, and more cost-effective when carried over through webcasting. With it, one-on-one communications are possible with the added benefits of future access to the previously streamed training sessions. Webcasting enables businesses to include employees across all their branches at the same time while also saving time and money needed for travel. Furthermore, if coordinating schedules is one of your greatest challenges, on-demand video streaming ensures that everyone learns the same materials in the same way as others but with the advantage of accessing them in their own time.

• Sales & Marketing

The sales and marketing departments adore webcasting as it furnishes easy and remarkable ways to measure ROI. Product launches and demonstrations are more consistent and easier when a single demonstration can seamlessly integrate into a myriad of interactive presentations that allow for real-time communication. 

Companies all over the world can use webcasts as an alternative to televised broadcasting in order to save costs and reach emerging markets. As internet usage is growing faster than ever as compared to television, it is offering webcast content an extra edge over traditional broadcasting. Moreover, many companies are already using webcasting for web shows or video blogs that draw massive engagement for specific products or services.

• Live Events

Live video streaming services provide another opportunity for businesses to share their content with a widespread audience. With it, company events can be seamlessly shared with all divisions and branches. From quarterly sales meetings to award ceremonies, webcasting ensures that every employee can participate without any need for extended travel.

Looking For Webcasting & Web Conferencing App Development Solutions?

At Oodles Technologies, we provide end-to-end video streaming app development solutions such as webcasting, web conferencing app development, AR/VR enterprise applications, metaverse app development, and more. As an established video streaming app development company, we empower businesses across a myriad of industries to harness the power of live and on-demand video streaming and offer intuitive and immersive solutions to their viewers. With a team of highly-qualified professionals and app developers, we ensure that all business requirements are rightfully met, therefore, we assist them throughout the development process and help them make robust platforms that cater to their business needs. If you are looking for webcasting or related video streaming services, feel free to drop us a line. Our experts will get back to you within 24 hours.