Simulcasting: Detailed Insights Into Multi Destination Video Streaming

Posted By : Priyansha Singh | 25-Mar-2022

 

Multi-Destination Video Streaming

 

Over the past few years, broadcasting and video streaming have evolved significantly. Just around twenty years ago, it would have been practically impossible to imagine that people could commence their own media channels – and even multiple channels, because it can be digitally streamed to multiple destinations.

 

Moreover, the terminology around broadcasting has preeminently changed too. For instance, people are no longer just programmers of digital media channels, instead, they have become storytellers, content creators, and streamers. 

 

To view a broader picture, the core intent of digital media broadcasting is to bring your video content in front of your target audience. And this sole vision is carried by individuals, businesses, and video streaming service providers from all over the world in order to stretch the reach of broadcast and showcase content to a wider audience base.

 

With simulcasting, it is now relatively easier to reach large audiences by broadcasting digital media content on multiple platforms at the same time. In this blog, we will discuss what simulcasting means, how does it work, and the advantages of multi-destination video streaming.


Simulcasting video streaming
 

What is Simulcasting?

 

Simulcasting or simultaneous broadcasting means broadcasting video content on multiple channels at once so that you can meet your target audience where they actually are and amp up your live video streaming viewership numbers. 

 

‘Multicasting’ and ‘multi-destination streaming’ are basically two other terms that are used to define the same concept. Originally, simulcasting was first used in the world of radio to elucidate radio shows that were broadcasted on different stations simultaneously through syndication. 

 

However, today, simulcasting is also used to depict broadcasting any live video stream on a myriad of platforms at once. You can eventually simulcast virtual events, webinars, private events, webinars, sporting events, or video content made for entertainment purposes. 

 

For instance, let’s consider an example of a live cricket match. As it is happening, the same match is simultaneously broadcasted on several different TV channels and can be efficaciously streamed online on multiple platforms as well. This is known as simulcasting.

 

Advantages of Simulcasting

 

Imagine having to send your video content separately to all the platforms you would wish to build an online presence on. With simulcasting, you only need to put your efforts once and stream video content to all the channels and platforms you like, thereby, making for a great ROI.

 

Whenever you simulcast, you can garner feedback from your audiences constantly across channels. This ultimately broadens your feedback loop and empowers you to create more engaging content.

 

Moreover, you can also monetize your live streams either through subscriptions or via ads. Monetizing across various channels with simulcasting further makes for a better ROI as compared to streaming separately to a limited number of platforms.

 

Also Read: Using Big Data To Enrich Video Streaming Experiences

 

How Does Simulcasting Actually Work?

 

If you are looking for multi-destination live video streaming services, it can happen with these three main ways:

 

  1. Using Specialized Simulcasting Software

 

Leveraging specialized simulcasting software is probably one of the best available options for multi-destination video streaming. While it provides you with greater control over your entire video streaming setup, it can often prove to be expensive. 

 

  1. Using Software Encoder & Having Deep Tech Knowledge

 

For this solution, live streaming to multiple channels and platforms must be enabled at the encoder level. Since the bandwidth requirement will be relatively higher in this method, multiple copies of the same video stream must be simultaneously dished out. 

 

  1. Using the Share Code Generated By Video Streaming Service Provider

 

The easiest and most hassle-free way of setting up simulcasting is by using share codes generated by your streaming service provider. In this method, technical knowledge is not required and the overall effort involved in the video streaming process is also minimal. 

 

Tips For Making Your Multi-Directional Video Streaming A Success

 

Just like any other live video streaming broadcast, your first simulcast will eventually need a little bit of preparation. Furthermore, since simulcasts are marginally more complicated than regular live video streams, they need slightly more effort and time. Here are a few tips that will enable you to have a successful simulcast.

 

  • Testing Beforehand

 

It is best to test all the platforms that you are planning to leverage beforehand. Doing so will ensure that you know which video platform might turn out to be problematic so that you can successfully redirect your viewers.

 

  • Monitoring

 

Have someone who can efficaciously monitor all the platforms amid the simulcast to make sure if any problem is detected and quickly dealt with.

 

  • Notifying The Audience

 

Prepare and notify your audience in time so that they can join the live video stream whenever it commences on the platforms that are easily accessible to them.

 

Simulcasting is The Most Effective Way To Go

 

Simulcasting comes with a plethora of merits and with the correct tools, it is fairly easy to do. You can conveniently reach a wide audience base and make your live streams more accessible to the existing users, followers, and subscribers.

 

Moreover, there is no one size fits all solutions available for multi-destination video streaming. With the help of a relatable software encoder, share codes from your video hosting platform, or specialized simulcasting software, you can choose to simulcast effectively. Therefore, we recommend you opt for one that suits your requirements and is also not too heavy on your pockets.

 

If you are looking for video streaming app development services, feel free to drop us a line. We will get back to you within 24 hours. 



 

About Author

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Priyansha Singh

Priyansha is a talented Content Writer with a strong command of her craft. She has honed her skills in SEO content writing, technical writing, and research, making her a versatile writer. She excels in creating high-quality content that is optimized for search engines, ensuring maximum visibility. She is also adept at producing clear and concise technical documentation tailored to various audiences. Her extensive experience across different industries has given her a deep understanding of technical concepts, allowing her to convey complex information in a reader-friendly manner. Her meticulous attention to detail ensures that her content is accurate and free of errors. She has successfully contributed to a wide range of projects, including NitroEX, Precise Lighting, Alneli, Extra Property, Flink, Blue Ribbon Technologies, CJCPA, Script TV, Poly 186, and Do It All Steel. Priyansha's collaborative nature shines through as she works seamlessly with digital marketers and designers, creating engaging and informative content that meets project goals and deadlines.

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