Posted by Khushboo Arora | Last Updated: 13-Feb-19
Every business owner runs a business with the motive of earning profits, increasing sales, building a strong customer base and improving efficacy. With these four motives in mind, it is important for the owners to search out ways and plan strategies that can help them reach out to vast audiences faster. Connecting with a large number of customers in a short duration is difficult. So in order to expand globally, it is important for businesses to upgrade themselves with the latest technology.
In one of the recent researches, it was concluded that most of the people spend at least 5 hours a day on their smartphone. Out of these 5 hours, most of their time was spent on mobile applications. Keeping this data in mind it would not be wrong to conclude that people consider using an application easier in comparison to a website. 42% of small business organizations already leveraging the benefits of a mobile app. With the launch of these apps, it has become easier for business organizations to stay ahead of their competitors. Let’s Dig in further and know how a mobile application helps businesses grow:
Creates Brand Awareness
Visibility is the key factor in branding and mobile presence can play a great role in this. In order to stay in the eyes of the customers, companies should launch a mobile app. With the help of a mobile application, it will be easier for companies to reach out to the target audiences. Companies can send their customers pop-ups, reminders for an upcoming sale, or intimate them about a new product launch. One of the popular mobile app, Garner, constantly sends pop-ups on the mobile screen of its user. Promotional offers increase the chances of customers to improve, resulting in increased sales of a business.
Engages Customers and Builds Customers Loyalty
A Customer is highly dependent on reviews from the other customers. A Good review helps in gaining the trust of 10 other customers and motivates them to buy from that app. A mobile app that has a user-friendly interface obviously makes it stands out of the rest in the market. With good mobile app development, it becomes easy for companies to connect with the target audiences. It motivates them to do the transaction online and create a loyal customer base. The loyal and satisfied customers then refer these apps to their friends which further results in improving their sales.
Reaches Customers Far and Wide
Mobile applications are accessible to people from different corners of the world. These applications allow customers to select the products of their choice and make payments and receive the product without moving out of their boundaries. With such easy access to buy a product from different corners, it becomes easier for users and companies to expand globally. Companies are now investing in technologies like Geofencing that further paves way for location-based marketing. Analytical data collected through geofencing helps in guiding organizations to reach out to their audiences. Global reach increases sales and helps in connecting with the vast audiences far and wide. Global reach thus results in increased profits.
Mobile website and applications now occupy a huge digital space. With customers spending a huge amount of their time on mobile apps, it gives them opportunities to tap new customers easily. As opportunities increase, mobile apps must offer a unique user experience to create a lasting impression. Are you thinking of getting solutions for a mobile application? Get in touch with Oodles Technologies for mobile web applications. We are one of the leading mobile application development companies in India offering web solutions to people across the globe.