Valuable metrics in online video analytics

Posted By : Oodles Admin | 24-Jun-2016

valuable metrics online
 

As per chinese proverb “ Picture speaks thousand words” but Video even do more justice to the message that to be conveyed. You can have video in your blogs, video ads, flash animations on social network, webinars on your website. Video remains the most effective way to capture audience interest and helps customer understands your business. In no time, video can reach wider audience.

But, it becomes important to think, “ Is video really making any positive impact to your business?”

 

Let’s try to build some of the most valuable metrics in online video analytics. Below is the list of the same which plays a vital role in online video.

 

Play Rate - is the ratio of the video play to the number of page views of the page where video is actually present. It is a measure of whether the video is actually viewed once it is loaded. By play rate, you can determine how prominently video are on a hosting platform. Also it let you know if images appear inviting. If you are looking out to know if platform is optimized for viewing videos, then make use of play rate.

 

Total Views - It is the number of times a video is played (for more than 3 seconds). It is preferable to have total view/ unique views. As views are identified by cookies and same person may watch a video from other sources again and again.


 

Player Load Times - If your player takes more time to load once the viewer clicks on it, then it might result in low play rate. It gives negative impact on the viewer if platform are consistently slower than others. Google and others have conducted studies demonstrating that visitors spend less time on sites when the site responds slowly.


 

Playthrough Rate - It is one of the important parameter. Once your video is found by audience, It let’s you know the percentage of time people spend watching video. By so you are informed if you served what they were looking for. Views tell you how well your videos are found by search engines but they don’t tell you how well video has performed.

Video Playthrough Rate = Time viewed / total length of the video.


 

Conversion -  Higher drop-off rates are good if they lead to a sale. If not, it is critical.  Make sure that the video content is authentic and conveys the right message in a right manner so that it leads to early sales lead.


 

Video SEO - In order to have better ranking for video, Keep your target on the keywords which fetch more audience and hence views on your content. Take help of the titles and tags to include your keywords as embedded keywords won’t work out.

 

Sharing and Distribution -  You can do analysis of your video by your own. Keep a track of number of people sharing your video stuff, and wonder what influence they are getting ? Nowadays, the sharing plug-ins included in most of the website helps a lot in popularity.. Distribution is about which video networks are driving the most views and visits back to the site.

 

About Author

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Oodles Admin

Divya has more than 6 years of industrial experience in different domains – SAP EP, Search Quality Operations and Content Writing. She loves travelling across the world and also enjoys watching movies.

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