OTT Solutions : Future of Content Delivery

Posted By Khushboo Arora | 12-Apr-2019


OTT Solutions Future of Content Delivery

The Demand for OTT platforms is increasing at a rapid pace. Consumers prefer video streaming platforms that provide on-demand access to content. It has prompted OTT service providers to focus their research and development efforts on three broad segments:


  • High-Speed Data Consumption Framework

  • Technological Advancement

  • Content Personalization


OTT players use predictive analysis and AI-based technologies to evaluate consumer behaviour. It enables them to create personalized OTT solutions that are projected as the future of content delivery.  


With the introduction of mobile content delivery Traditional broadcast TV has lost its identity. A study conducted by Juniper Research shows that global streaming subscriptions will reach 333.2 million by 2019.


Oodles Technologies sets the benchmark in creating dynamic and user-friendly online video content platform. Our advanced video solutions help businesses organize and manage their online video content efficiently.  


Technologies we Use to Build OTT Platforms


Cloud Hosting

Streaming Protocol





Evaluating Consumer Psyche


Over the Top players are using technologies that can reveal consumer psyche. Video streaming platforms enable clients to anticipate demand and customize offerings so that popular content can maximize business revenue. Various studies have shown that  a significant proportion of consumers prefer regional content.


Changing consumer viewing preferences have led to a significant reduction in traditional cable service providers. Earlier, the delivery of video content was provider-driven, but with OTT platforms is now consumer-driven.


Content Viewing Versatility     


Viewers prefer flexible and convenient content delivery platforms. OTT platforms fulfill these consumer preferences to provide whenever and wherever access to rich media. The demand for OTT platforms will continue to rise with an ever-growing volume of content and limited viewing time.


Oodles OTT Video Delivery Services


Set-Top-Box Application Development


We offer native set-top box solutions that are fast, intuitive, and engaging. Our OTT experts develop high quality, robust apps for multiple VOD and OTT platforms including Amazon Fire Fire TV stick TV, Roku, Apple TV, Samsung TV, Vewd TV, webOS SDK, Foxxum OTT, Google Chromecast and more.


Smart TV App Development


Oodles Technologies specializes in creating feature loaded Smart TV applications using SDK technology. Our developers build user-centric smart TV apps for clients which enable them to showcase their brand and market their products with ease. We have expertise in developing Smart TV apps for Samsung Native, Tizen, Opera, and others.


Video CMS, Chat and Conferencing


We integrate Video Content Management System( CMS), video chat and conferencing with existing OTT platforms. We help clients communicate and collaborate with businesses overseas to facilitate business expansion.  We also provide features like sharing and recording to help businesses and teams collaborate and work together effectively.


WebRTC Application Development


We integrate WebRTC in business-specific web applications to enable our customers to position their brands through scalable WebRTC application development. We facilitate peer-to-peer communication across mobile devices and web for client projects, employees, or standalone users. Our solutions include real-time text chat, screen sharing, audio-video communication, data exchange, live streaming, tracking, recording, and more.


Concluding Thought


Current trends indicate that OTT platforms will continue to rule the entertainment industry.  Top platforms content providers like Netflix, Amazon, Hulu, and Apple distribute content through their OTT platforms. They are catering to consumers’ on-demand viewing preferences and changing the future of content delivery.


Are you planning to avail an OTT platform for your media business? Get in touch with software development experts at Oodles Technologies. We help you provide Digital video solutions that help you transform your business operations. Our OTT platforms are designed with consumer research to maximize your ROI. Contact our experts now!







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